Electrolux Declares War On White

Electrolux one of the biggest appliance manufactures has declared War on White(WoW). Their first WoW appliance they introduced is the Screenfridge, which have decorative designs on the front instead of your typical white, black, or stainless finish. It’s all inspired by different design disciplines outside of the appliance industry, such as fashion, interior design and architecture.

Electrolux is also expecting to do the same treatment to many other home appliances.

“It has become clear that now more than ever, people want unique products that allow them to express their individuality through their choices” says Henrik Otto, Senior Vice President Global Design at Electrolux.

My opinion is it’s always nice to see art introduce in things that you would never expect, but your typical stainless design is sleek enough for me.

Souce: MocoLoco